By integrating SAP Commerce Cloud, Obsentum enhanced the shopping experience for perfume connoisseurs and saw a revenue surge
GET IN TOUCHObsentum is an important player on the niche perfumery e-commerce market, aiming at reproducing their unique in-store experience in the online shopping world.
Luxury isn’t only about the product—it’s about the entire experience. And when it comes to selling online, offering an experience that is both seamless and exclusive becomes one of the most pressing matters for a brand –from refining the product discovery flow and search mechanism to tailoring an easy, conversion-oriented checkout process and conveying the spirit of the brand. Besides that, Obsentum faced more specific challenges, such as:
integrating the e-commerce platform cohesively with the existing ERP, CRM, and WMS
the existing failure mechanisms lacked efficiency
a disjointed customer data management
Obsentum required more than a generic solution. They sought a platform which would echo their unique ethos and serve their bespoke needs. Implementation details:
through a series of our proprietary Discovery & Enhance Workshops and using SAP Commerce’s out-of-the-box processes, together with the client we designed a system architecture that not only met Obsentum’s specific needs, but exceeded the industry standards.
beyond tech, the success of this endeavor was marked by impeccable teamwork. Our team engaged deeply with several teams across different systems, ensuring seamless integrations. The platform was subsequently connected with Salesforce CRM, Microsoft Navision, a custom WMS, Cloudflare, and SAP CX Customer Data Cloud.
SAP CX Commerce (Hybris), Java, Spring, and SAP Composable Storefront (Angular).
exclusively tailored order fulfilment flows and enhanced search mechanism to offer precise results.
Obsentum required more than a generic solution. They sought a platform which would echo their unique ethos and serve their bespoke needs. Implementation details:
Due to the seamless e-commerce processes design, the Obsentum team can now operate without any setbacks. And thanks to systems integration, Obsentum has minimized workflow bottlenecks, which lead to a substantial rise in team satisfaction.
Beyond the noteworthy revenue boost, the enhanced search mechanism and checkout process lead to a significant increase in customer retention and growth in repeat purchases.
Aiming to support you in creating meaningful change, we lend you professional talent to help you supplement your in-house team or to bridge the internal skills gap.
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